South Africa Tourism Minister at UNWTO Ministers’ Summit at World Travel Market

Review Date: 10 Oct 2010
Posted on: 08 Oct 2010

This year’s summit is poised to be the largest-ever with more than 150 ministers and senior aides attending. For the first time, the Summit will conclude with a Statement of Intent outlining the future direction of the travel and tourism industry. Marthinus van Schalkwyk - alongside the other public and private sector leaders’ – thoughts and opinions will play a key role in shaping the Statement of Intent.

The 2010 Ministers’ Summit takes place on Tues 9 Nov 2010 and is entitled – Shaping a Stronger Travel and Tourism Industry – Governance and business models for the future – and will agree the plan and direction for the industry over the next 12 months.

Marthinus van Schalkwyk will share his thoughts during Summits main panel debate on three key issues challenging the sector. 
• Mainstreaming Tourism in the Political and Economic Agendas
• Creating a Competitive Framework for Tourism Development
• Climate Change and the Green Economy

Portugal’s Secretary of State for Tourism Bernardo Trindade and Egypt’s Tourism Minister Mr. Zoheir Garranah are also set to be taking part in this key panel debate.

Private sector leaders taking part include Mike Greenacre, Managing Director of The Co-operativeTravel Group (UK), Mr. Jean-Claude Baumgarten, President and CEO
WTTC and Australian travel industry body TTF Managing Director Christopher Brown.

World Travel Market Chairman Fiona Jeffery said: “I am delighted Marthinus van Schalkwyk will be taking part in this year’s UNWTO Ministers’ Summit at World Travel Market. 

“South Africa plays a huge part in the world’s travel and tourism industry and after recently demonstrating such a successful FIFA World Cup, the industry should look forward to hearing Marthinus van Schalkwyk’s input and ideas on shaping the next 12 months.”

The fourth annual UNWTO Ministers’ Summit will be held at ExCeL – London, followed by an official Press Conference presenting the main conclusions and outcomes of the Summit.

Also for the first time this year, World Travel Market, supported by the UNWTO, will host WTM Ministerial Evening at the prestigious St.Paul’s Cathedral, London. The exclusive evening will host Tourism Ministers and Senior Aides from around the world and will offer entertainment from a leading London West End musical production.

For more information on the World Travel Market’s Ministerial Programme 2010 please visit